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ethical. ecological. beautiful.



(click to shop each item)
*all of these companies are 100% vegetarian, with a majority vegan (in some products these companies may use beeswax or honey, however they are all sourced ethically and responsibly and are always 100% cruelty-free).

This list is a beginners guide to help those looking to transition to a more kind way of living. If you have favorites, please let us know and send them our way! One of the most proactive lifestyle changes you can easily incorporate, is reading labels and FAQ's sections on company sites. You can also refer to PETA's company checker here.

Skin Care Routine

Cleanse: Alba Botanica Pineapple Enzyme Face Wash
Tone: Dr. Thayers Witch Hazel Toner
Moisturize: Alba Botanica Green Tea and Aloe
Exfoliate: Alba Botanica Scrub
Mask: Cocovit Charcoal Mask, Alba Botanica Enzyme Mask
Body Moisturizer: Jojoba Oil, Cocovit Coconut Oil


Primer/Pore Minimizer: Primed & Poreless Pure Oil-Free (Too Faced)
Foundation: Born This Way Undetectable Medium-to-Full Coverage Foundation Oil Free (Too Faced)
Concealer: Born This Way Naturally Radiant Concealer (Too Faced)
Blush: Sweethearts Blush (Too Faced)
Bronzer: Beach Bunny Bronzer (Too Faced)
Brows: Tattoo Brow Kat Von D Beauty
Mascara: Better Than Sex Mascara (Too Faced)
Lids: Eye Shadow Palettes (Too Faced)
Liner: Sketch Marker (Too Faced)
Lips: LipSense by Senegence 
Brushes: Too Faced Teddy Bear Set, Eco-Tools




Aveda Beautifying Oil


Conditioner: Avalon Conditioner
Hair Mask: Cocovit Coconut Oil
Dry Shampoo: Amika
Hairspray: Amika

Chicago Conscious Cruelty-Free Salons

Asha Aveda
Spoke and Weal Aveda
Starship Salon (vegan)

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